This is how the Epiphone Gene sis project was born as a new “beginning” for the Epiphone brand and hence its name. Today these old Japanese guitars are highly collectible for their historical value and constructive quality. That way, they were not only stealing market from Gibson, but also from Epiphone. These replicas of American guitars of the highest quality and that in their highest series were similar to the original ones made by the Americans, but with a much more competitive price. Walker’s mission was clear, to reposition Epiphone and compete and defeat the Japanese replicas that were invading the American market today known as “Lawsuits” (Greco, Burny, Tokai, Aria, Ibanez, etc.).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |